Case Studies
Cymbiotika — Paid Ads & UGC
The Ask: High-converting UGC
What I Did: Product usage content, testimonial ads, conversion hooks
Result: Top-performing paid ads driving new customer acquisition
Manscaped x CVS Partnership
The Ask: Launch CVS retail partnership with Father’s Day content
What I Did: Scripted & shot lifestyle content with humor & product focus
Result: High engagement, strong retail push
Hive Fit Club — Local Business Strategy & Content
The Ask: Increase memberships & elevate brand presence
What I Did: Full content strategy, local storytelling videos, offer promos, ran ads
Result: Boosted memberships & local brand awareness
BYLT Basics
Challenge: Needed structured deliverables and long-term content planning to maximize ROI.
What I Did:
– Built tiered content/video packages to anchor pricing and value
– Guided content strategy for consistency and scalability.
Impact: Strengthened BYLT’s content machine, setting up repeatable, scalable growth.
Client A (Name Redacted for Safety)
Challenge: Transitioned from corporate career into a six-figure fitness entrepreneur.
What I Did: Structured offers, monetization systems, and authority-driven content strategy.
Impact: Transformed from employee to trusted authority + entrepreneur with scalable income streams. Taking the client from 0 sales per month to over 150 new clients over a 60-day period, generating consistent 5 figure months and growing.
Client B (Name Redacted for Safety)
Challenge: Needed to build a lifestyle-first brand that felt authentic to attract leads for their real estate page.
What I Did: Developed content pillars + storytelling around core values (faith, family, fitness) that connected with their ideal avatar and brought more trust to them.
Impact: Built organic authority while attracting high-quality clients and went from 1 qualified lead per month to over 20 through purely organic. Once we implemented the ad strategy, that number is now consistently in the hundreds. We have now set up a sales team to close the leads consistently.
Client C (Name Redacted for Safety)
Challenge: Create two separate but aligned personal brands that tie back to their businesses. These were two owners of a medspa in New York. They had a standstill in their business where the content they were creating wasn’t talking to their ideal client, and they also didn’t have a system in place to produce the kind of content that converts.
What I Did: Built content strategies, joint brand alignment, and leadership storytelling which engaged their community and grew their social accounts from 500 unqualified followers to over 80k unique and qualified followers in 6 months.
Impact: Turned their social media into business growth engines that reinforced who they are as an authority and built a culture that now has new customers storming in daily.
Valor Global Online
Challenge: Differentiate in a crowded online education market.
What I Did: Crafted story-driven campaigns, TikTok growth strategies, and podcast hooks.
Impact: Positioned Valor as a trusted authority for parents, boosting brand trust and engagement.
Additional Consulting Clients
StyleCraft – TikTok Shop & social growth consulting.
Hive Fit Club – Premium gym repositioning, pricing, community-driven brand strategy. Taking them from 200 members to over 600 in 90 days.
Honeyglow Wellness – Longevity + optimization services scaled with creative campaigns.
Multiple “Name Redacted” Clients – Helped transition from hobbyists to six-figure content creators and entrepreneurs.
UGC Creative & Copywriting
Cymbiotika
- Scripted and produced high-converting ad creative across multiple campaigns.
- Impact: Helped Cymbiotika stand out in the wellness + longevity space.
Manscaped
- Produced bold, funny, lifestyle-driven UGC ads.
- Impact: Strengthened brand culture and relatability while maintaining bold positioning.
Ads Strategy & Management
Approach
- Pair creative + messaging with paid ads strategy for maximum impact.
What I Did
- Managed ad campaigns across Meta, TikTok, Google.
- Scaled budgets using creative-led testing frameworks.
- Focused on ad angles that speak to pain points + emotions.
Impact
- Delivered consistent 10x ROAS campaigns.
- Reduced acquisition costs by leaning on creative storytelling over generic offers.
Summary of Expertise
Brand Building & Consulting
- Scaled businesses and creators into six-figure+ brands through strategy, positioning, and growth systems.
UGC Creative & Copywriting
- Scripted and produced 200+ high-performing ads across wellness, grooming, fashion, tech, and lifestyle industries.
Ads Strategy & Management
- Achieved 10x ROAS through data-backed creative direction and campaign optimization.
Testimonials
Brands I’ve Worked With